Sunday, December 11, 2011

Magnum Opus Elixir

So this is a project I've been working on almost all term at school and I'm pretty proud of the results! (and I'm kind of glad I'm finally finished with it! hehe)

The project was to invent a beverage brand (mine is tea) and completely design all of the branding and identity for it (huge project!). I came up with the name, overall feel of the brand, all the designs and writing for it and of course all of the photography. I was inspired by Alice in Wonderland, the Mad Hatter in particular. You might see this inspiration sprinkled throughout ;).

"We're all mad here. About tea. We search the Northwest for the most magnificent dark teas and expertly blend them into the darkest brew imaginable. This is not you grandmother's tea. This is bold, strong and deep, a reality different than one you've ever known, or maybe…my reality is just different than yours."

Magnum Opus Brewing Company Logo
Color Scheme and plaid texture used throughout
Packaging Design, 6-pack (left) and individual bottle (right)
6-pack box, unfolded
8"x10" Magazine Ads
Magnum Opus website
Web Ad one, vertical
Web Ad two, horizontal

I'm pretty proud of this project! It's going to be added to my portfolio soon :)


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